A digital journalist with a passion for storytelling and specialized in broadcast news writing, online journalism, interviewing, video/audio storytelling, humor, business, and lifestyle news. A Mark Twain award-winning bilingual, English and Portuguese, professional.
Founder of BDCi TV, one of the most prestigious online news outlet in Portuguese based in California. A trailblazer and one of the most influential Portuguese speaking journalist in Los Angeles. Co-Founder of the non-profit organization “United Helpers”.
One of my recent projects was publishing a book about the homeless community in Los Angeles County. I was able to highlight the lives of four individuals living on the streets for the past 17 years, and provide compelling insights and metrics about their growing community. This was a passion project, and the result is a book called “Life on The Streets of Los Angeles”.
My love for sports led me to start a women’s soccer club in 2006. The Angels Women’s Soccer Club was active for seven years and was once coached by a renown Brazilian soccer player Rildo Menezes.
I produce and shoot national and international news. As a creative, proficient and detail-oriented producer/editor with proven success and interest in producing entertaining, informative news pieces in English and Portuguese for the web and television.
As Senior Content Producer, I was able to do what I love the most in my professional career: be a storyteller and work with creative minds. Besides creating website layouts, I have developed and executed social marketing plans in Portuguese and English, tripling the number of followers organically. I also produced original web series and generally shepherded other creative vehicles to result in the optimal multimedia footprint. I have spent the last five years also as a social media manager, expanding, and developing a strong social media presence in three different countries. In my most recent campaign for the Brazilian network led to an increase of over 70% in online traffic for the website through a combination of creative social media marketing strategies and thorough monitoring of analytics and dashboards. My interest for social media has helped BDCi TV grow internationally to other continents that also speak Portuguese.
Among my latest work are the coverage of the U.S.’ presidential elections, Brazil’s presidential elections, Oscars, Latin Grammys, local news, X Games, Surfing, Indy Car, Beach Volleyball, Brazilian athletes playing for the MLS and NBA leagues, MLS Cup, CONCACAF, FIFA Confederations Cup 2013 and World Cup Soccer 2014.
Born in Brazil, and raised in California, she now lives in Los Angeles.