Janete Weinstein | Journalist & Media Strategist

Get to know Janete Weinstein

A career defined by a single mission.

I am a Mark Twain award-winning, trilingual communications professional operating at the intersection of international journalism, high-stakes diplomacy, and global media strategy. With deep roots in both Brazil and California, my career has been defined by a single mission: breaking down complex global narratives into stories that resonate across borders.

Today, as a Foreign Media Affairs Strategist, I advise international delegations, cultural organizations, and high-profile media initiatives, helping them navigate cross-cultural communication, press relations, and global narrative management. I operate fluent production capabilities in English, Portuguese, and Spanish, alongside a professional comprehension of French, allowing me to build bridges where culture and strategy meet.

Media Strategy & Cultural Diplomacy

My work in media diplomacy centers on strategic advisory and narrative leadership. I specialize in positioning high-level messaging for international audiences, managing foreign press relations, and directing comprehensive media plans for major cultural events and delegations.

By stepping away from traditional content execution to focus exclusively on high-level strategy, I help organizations build an optimal multimedia footprint that aligns perfectly with diplomatic and corporate objectives. Whether managing media affairs for international delegations or consulting on global communications, I ensure every narrative is precise, culturally nuanced, and impactful.

From the Pitch to the Front Lines: Sports Journalism

My passion for sports has been a major cornerstone of my career, taking me to the front lines of some of the world’s most prestigious athletic events. As a long-term sports journalist, I have covered the grit, strategy, and triumph of global athletics for both web and television. My extensive coverage portfolio includes:

• Global Tournaments: The FIFA World Cup, FIFA Confederations Cup, MLS Cup, and CONCACAF.
• USA: Extensive reporting on the NBA, MLS, AVP and profiling Brazilian athletes making waves internationally in these leagues.
• Motorsports & Action: High-octane coverage of UFC, F1, Indy Car, the X Games, and WSL.

Driven by this lifelong love for the game, I also ventured into sports leadership in 2006 by founding the Angels Women’s Soccer Club. For seven years, I built and managed the club, famously bringing on the legendary Brazilian player and coach Rildo Menezes to lead the team. Today, I continue to channel that passion by supporting community athletic initiatives, blending sports culture with media outreach.

A Trailblazing Foundation in Journalism

Before transitioning into international media strategy, I spent years on the ground as a multimedia journalist, anchor, and producer. I am the founder of BDCi TV, which grew to become one of the most prestigious and influential online news outlets for the Portuguese-speaking community in Southern California.

My journalism has always been driven by human impact. From covering U.S. and Brazilian presidential elections to the red carpets of the Oscars and Latin Grammys, I have always looked for the deeper story. That drive culminated in my passion project, “Life on The Streets of Los Angeles” — a compelling photojournalism book that provided a deeply human look and key analytical metrics into the lives of individuals navigating long-term homelessness.

The Journey

Born in Brazil and raised in California, I hold professional credentials from Stanford University, Santa Monica College, and California State University, Northridge. Today, I operate from the coastal Los Angeles area, splitting my focus between high-level diplomatic strategy, sports narrative consulting, and launching forward-thinking media projects.

Let’s connect to build your own unique narrative.

Services

How I work.